Author: CoMaDi

Recessions happen roughly all ten years – so we have plenty of experience how to survive the recession. Is your organisation ready for the year 2023?

Here an interesting read from Harvard Business Publishing.

We wish all our valued clients with their teams and families a blessed and Happy Chinese New Year 2022.

Co.Ma.Di is extremely fortunate to have many supportive business clients in Asia and looks forward to various new assignments, new projects and new opportunities to taste new flavours of success in the Year of the Tiger. Let us celebrate together our mutual strength, exorcising evils, and braveness.

新年快乐.

The volume of exported goods around the globe is hard to understand – especially if a decision maker wants to find an answer to the question where the products and services of the own company can play an important role. An overview of (Asian) markets and top exported products was created by World Integrated Trade Solution (WITS).

Have a look: https://wits.worldbank.org/CountrySnapshot/en/EAS

The delivery situation of many products is already tense through missing raw materials and the power outages in parts of China impact the availability of products even more. European companies that are dependent on products from Asia can suffer high financial losses. Supply chain delays are hard for any business and especially in post-Covid times an overdue shipment can cause significant issues for companies. Conflicts between the European and Asian business partners are probably unavoidable.

Whatever conflict situation is present – either through delayed deliveries, rising costs or also quality issues – the transparent exchange between partners is paramount. The cultures around the globe are dealing differently with such situations and an unexpected behavior from one of the business partners can easily make the situation even worse.

Co.Ma.Di provides communication support to use the current difficult situation for strengthening the relationship between partners. Simply let us know your challenge and we find a concept tailored to your individual situation.

Email us

The web portal “Statistics Explained” is an official Eurostat website presenting statistical topics in an easily understandable way. A recent publication about the international trade between China and EU member states shows some interesting facts that can support the decision when and where to start with a market development in Europe. Did you know that the Netherlands was among the EU member states the largest importer of goods from China?

Talk to a local partner like Co.Ma.Di for more detailed information about EU markets and trade opportunities for products from Asia.

Read more

“Consultants are a waste of money” and similar statements are heard not uncommonly. An article about the value of consulting that initially appeared in the September 1982 issue of Harvard Business Review addresses the value of consulting and helps managers understand the broader range of purposes that consulting can help achieve. We encourage our existing and new clients to glance over this article and let us know their opinion about the “hierarchy of consulting purposes”.

https://hbr.org/1982/09/consulting-is-more-than-giving-advice

Europe is often seen as one single market for many of Co.Ma.Di’s clients. This is true in terms of certain trade arrangements that are in place between the European countries, known as “free movement of goods”. However, when it comes to cultural differences and the focus regions of potential distribution partners, a more diversified approach is advised.

The “Passport to Trade 2.0 project” investigated the similarities of the business culture in Western European, namely Austria, Belgium, France, Germany, Luxembourg, and the Netherlands.

Read more.

The European Union’s “NextGenerationEU” (NGEU) program is with a volume of €2.018 trillion considered the largest stimulus package ever financed in Europe. This presents an interesting opportunity for companies from all over the world wishing to expand to the European economy.

Learn more about this package at https://ec.europa.eu/info/strategy/recovery-plan-europe_en or contact us.

Do you remember Igor Ansoff’s Product-Market Growth Matrix? A simple chart that easily helps to review the current strategy and to identify opportunities that are not fully utilized yet.

Do you have existing products for new markets? Let’s touch base.

What is your opinion about using Social Media in the B2B context? This topic was already addressed in an Harvard Business Review article back in 2015 and is still today a relevant and often discussed matter.

We at Co.Ma.Di see Social Media as one component in the marketing mix of any business – B2C, B2B or even B2G. Relying mainly on Social Media – as some consultancies suggest nowadays – seems venturesome to us.

https://hbr.org/2015/12/how-b2b-marketers-can-get-started-with-social-media