Europe is often seen as one single market for many of Co.Ma.Di’s clients. This is true in terms of certain trade arrangements that are in place between the European countries, known as “free movement of goods”. However, when it comes to cultural differences and the focus regions of potential distribution partners, a more diversified approach is advised.
The “Passport to Trade 2.0 project” investigated the similarities of the business culture in Western European, namely Austria, Belgium, France, Germany, Luxembourg, and the Netherlands.