What is your opinion about using Social Media in the B2B context? This topic was already addressed in an Harvard Business Review article back in 2015 and is still today a relevant and often discussed matter.
We at Co.Ma.Di see Social Media as one component in the marketing mix of any business – B2C, B2B or even B2G. Relying mainly on Social Media – as some consultancies suggest nowadays – seems venturesome to us.
https://hbr.org/2015/12/how-b2b-marketers-can-get-started-with-social-media